Members of the Rainforest are diverse, from founders, to inventors, government, academia, and investors. 


Whether you are starting a business, have been running a business for years, or are a serial entrepreneur looking for your next challenge, Rainforest is for you. By joining our network of innovators, you have the opportunity to share your experience with others, helping them along the way, or to learn from experienced individuals who have been there and done it. 


As a researcher, inventor, or academic staff, your deep subject matter expertise might be just the missing piece needed to help solve a sticky problem or launch an entrepreneur to a new level of success or maybe you'll met someone with the business expertise to take your great idea to market. Come network with our members - you never know who you will meet and what will come from that.


As an individual who believes in the Rainforest principles, meeting with our members is the perfect opportunity to learn directly from the needs of your end-users. By getting involved directly in this grassroots initiative, you can be part of the change, and build a better tomorrow for all Albertan's.


You are full of ideas, beaming with enthusiasm and excited to participate in making Alberta a better place. Who knows what amazing things will come when you bring great your great ideas together with our doers. 

Consultants and Service Providers

Whether you are an accountant, lawyer, marketing expert, management consultant, or have office space available for lease, you provide the resources that innovators need to thrive. Join us, network with potential clients, and help create the conditions for entrepreneurship to thrive in Alberta. 


As a former entrepreneur or business person looking to invest in the next big thing, networking with out members is the perfect way to keep your ear to the ground and spot emerging trends before they pass you by.

Inventors, Changemakers, and Rule Breakers

Don't identify with any of the above but want to be part of the solution? Great, join us anyway. You never know what what possible collisions will happen and how you can get involved. 

To have a meaningful conversation, it is important to have a common language. Below are the  definitions and systems that we use as an ecosystem. 

Startup Commons

Startup Commons is an open standard to discuss the phases of growth that a startup company experiences. It is a framework for understanding the common needs of startup ventures at similar stages of development. Not every company follows this exact progression, and some companies  may identify certain elements of their business which are represented in different stages.

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One o the oldest definitions for entrepreneurs comes from France and was published in 1723: An individual that combines Leadership, Innovation, and Initiative in New Venture design. defines an entrepreneur as an individual taking on greater than normal risk in new venture design.  All entrepreneurs are business owners (or become business owners should they decide to commit to an idea and take it to market), but not all business owners are entrepreneurs.

Business Owner

Though frequently entrepreneurial, being a business owner is distinct from being an entrepreneur. Business owners can include founders, majority or minority shareholders, investors, or sole owners of ventures which are not entrepreneurial in nature. 

Entrepreneurial Venture

Entrepreneurial Ventures are distinct from traditional business ventures in their desire to scale rapidly, enter new or massively under-served markets, or those with disruptive innovations that desire to replace traditional industries. 


Innovation is most simply described as Invention + Commercialization. That is, innovation is the process taking something new, something that exists, or a combination thereof, to market.

Innovation is more than just the creation or application of technology however, and may include social, process, business model, among others. Indeed, the technology is often less valuable than the business, process, or societal innovation that underlies it.


A scalable business is one which can grow at a very rapid rate, unconstrained by Human Resources or manpower. For example, a cloud-based software company is typically scalable as customers may purchase the application without the assistance of a salesperson or customer support. 

It may be easier to think about a scalable company by considering what a non-scalable company looks like. A consulting firm is typically non-scalable because revenues are a direct function of employee hours worked. To grow revenues, employees must work more hours, charge a higher hourly rate,  increase their workflow efficiency, or reduce their non-billable hours. 

A scalable company is not infinitely scalable however, as there are limitations to the rate of growth. For example, the cloud based software company cannot grow faster than server capacity, internet bandwidth, or other technical limitations allow.